It started with a proposal.
In November 2011, Jason asked Chelsey to marry him with a sales letter, published on this domain. It ended with a "Get Instant Access" button and a promise to fit the word nanofathom in somewhere.
She clicked. Sebastian came along, and a few years later we got married at Peek'n Peak. Somewhere between the family vlogs in Erie, a 31-day cross-country road trip in a Tesla, and more Disney World days than we can count, this site turned into a travel site. Travel grew out of the story, and the story is still here.
Where it started
Why "nanofathom"?
At the end of the proposal letter, Jason admits he'd promised himself he would work the word nanofathom in somewhere, "but it didn't make sense." So it never meant anything. We've given it a meaning since.
A fathom is a sailor's unit of depth, six feet. To fathom something means to understand it all the way down. Nano is the small stuff: what the churro cost, which line moved fastest, why a cocktail costs $5,000. Together, it means paying attention to the smallest details until you understand them.
That's why everything on this site has a depth rating. A 1 fm Quick Look takes about a minute. A 3 fm Field Guide is a proper read. A 6 fm Deep Dive goes all the way down, into the business behind the parks or the full ledger of a trip.
The business side
Sales letters and internet marketing are what Jason does. That's been true since the proposal. He can't walk through a park without wondering how it makes its money, and that curiosity became The Business of the Magic, our series on the economics behind the parks and ships.
How we make this site
We film everything ourselves. Our articles are drafted from our own video scripts, and a person checks every price and date before anything goes live. Read exactly how we use AI.